For centuries, natural diamonds have been admired for the beauty and brilliance they exude. With our exquisite collection of lab grown diamond jewelry, you get to experience an earth-mined diamond's luminosity and magnificence, while contributing to a more sustainable tomorrow. As our lab grown diamonds are cultivated in sophisticated laboratories, they do not contribute to human or environmental exploitation in any manner. This process makes them 100% conflict-free, while being physically, optically and chemically identical to natural diamonds. Cultured with love and engineered with precision, these are real diamonds made better. So choose Pure Ignis and let your jewelry evoke a guilt-free conscience and reflect your choice for a greener earth.

Around 1.1 million people around the world do not have access to electricity and are dependent only on natural light for basic necessities. At Pure Ignis, we are on a mission to enlighten the lives of those, who have lacked the basic necessities of life for far too long. For every purchase, we would provide enough electricity to one household in a remote village by using modern renewable energy.

We have begun our journey by installing a solar panel in a remote village of Rajasthan, India and we need your support in paving the path towards building a sustainable world for everyone. When you make a purchase on our website, you initiate a chain of events in enlightening the life of a family deprived of the basic electricity. So let the brightness of your lab grown diamond, enlighten the lives of others.